It isn't the big purchases that keep most people broke. It's the tiny, invisible ones you make every single day.
Most budgets fail because they're too complicated to keep. This one fits in a single sentence β and that's exactly why it sticks.
That rush when you click 'buy' is real chemistry β and retailers have spent decades learning how to trigger it.
It's the closest thing personal finance has to magic β and it works just as powerfully against you as for you.
You earn more than you did five years ago β so why does money still feel just as tight? The answer is a trap almost everyone falls into.